We care about your privacy concerns, so below you’ll find any and all information you need to understand how and why we capture some data about you — sessions, analytics, etc. – and we’ll take your email and other information when you provide it. But (perhaps most importantly) we don’t sell your data, we only share it with service providers for limited purposes, and mostly we use it to help your reservation process go smoothly and for internal marketing purposes. Full details are below.
- Personal Data We May Collect at the Websites
- Information We Obtain From Your Use of Our Services
- Cookies and Similar Technologies
- How We Use Information We Collect
- Our Legal Basis for Collecting Personal Data
- Information We Share
- Other Uses and Disclosures
- Your Failure to Provide Personal Data
- Our Retention of Your Personal Data
- Your Choices and Accessing, Updating or Deleting Your Personal Data
- Social Media Platforms and Websites
- Third Party Links
- International Transfer
- Confidentiality and Security
- Direct Marketing and “Do Not Track” Signals
- Changes to Our Website Privacy Notice
- How to Contact Us
Irrespective of which country you live in, you authorize us to transfer, store, and use your information in the United States, and any other country where we operate. In some of these countries, the privacy and data protection laws and rules regarding when government authorities may access data may vary from those in the country where you live. Learn more about our data transfer operations in the “International Transfer” section below. If you do not agree to the transfer, storage and use of your information in the United States, and any other country where we operate, please do not use the Website or Services.
PERSONAL DATA WE MAY COLLECT AND USE AT THE WEBSITE
“Personal Data” is defined as information provided by you that identifies you as someone using our Website. We may collect Personal Data that you provide to us voluntarily, and that as well as automatically from your use of and access to the Website. This personal data may include:
Postal Address (billing and shipping)
Credit and debit card numbers
Booking, stay, and purchase history
Social media nickname
The Site offers interactive and social features that permit you to submit content and communicate with other users. You may provide personal data to us when you post information in these interactive and social features. Please note that your postings in these areas of the Sites may be publicly accessible or accessible to other users.
Unless specifically requested, we ask that you do not disclose, on or through the Services or otherwise to us, any Sensitive Personal Data (e.g., social security numbers, national identification number, data related to race and ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, genetic or biometric information, physical or mental health information, medical insurance data, sexual orientation, criminal background, or administrative proceedings and sanctions).
Please note that if you do not provide us with Personal Data, your ability to use certain aspects of our products and services may be limited.
INFORMATION WE OBTAIN FROM YOUR USE OF OUR SERVICES
We collect certain information automatically, such as your operating system version, browser type, and internet service provider. When you use our Website, we automatically collect and store this information in service logs. This includes: details of how you used our Website; Internet protocol address; and cookies that uniquely identify your browser. We may also collect and process information about your actual location. The information we collect automatically is statistical data and may or may not include Personal Data, but we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties.
COOKIES AND SIMILAR TECHNOLOGIES
We and our partners use various technologies to collect and store information when you visit one of our services, and this may include using cookies or similar technologies to identify your browser or device. We also use these technologies to collect and store information when you interact with services from our partners, such as advertising services. Our third party advertising and analytics partners include Google, Facebook, Instagram, Active Campaign, Cloudbeds, and other remarketing services.
The technologies we use for this automatic data collection may include:
- to maintain continuity during a user session
- to gather data about the usage of the Websites for research and other purposes
- to store your preferences for certain kinds of information and marketing offers
- Our cookies will track only your activity relating to your online activity on the Websites, and will not track your other Internet activity. Our cookies do not gather personal data. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies, you may not be able to use certain of our online products and services or web site features.
- We may occasionally permit other companies to set cookies on our Websites and gather cookie information for us. In some cases, we may also use another company to operate web servers or process credit card purchases for our Websites. We use the cookie information gathered by these companies in the same manner as stated above.
Pages of our services or our e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that permit us, for example, to count users who have visited those pages or opened an e-mail and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Clickstream data is information collected by our computers when you request Web pages from the Sites. Clickstream data may include information such as the page served, the time spent viewing the page, source of the request, type of browser making the request, the preceding page viewed and similar information. Clickstream data permits us to analyze how visitors arrive at the Sites, what type of content is popular, what type of visitors in the aggregate are interested in particular kinds of content on the Sites.
HOW WE USE INFORMATION WE COLLECT
If you do provide us with Personal Data, we use it in ways that are compatible with the purposes for which it was collected or authorized by you, including for the following purposes:
- Provide the services you request, including:
- To facilitate reservations, payment, send administrative information, confirmations or pre-arrival messages.
- To complete your reservation and stay, for example, to process your payment, ensure that your room is available and provide you with related customer service.
- To support our electronic receipt program.
- To manage our contractual relationship with you, because we have a legitimate interest to do so and/or to comply with a legal obligation.
- Personalize the Services according to your personal preferences, including:
- To customize your experience according to your personal preferences
- Present offers tailored to your personal preferences
- Communicate with you about goods and services according to your personal preferences, including:
- To send you marketing communications and promotional offers, as well as periodic customer satisfaction, market research and quality assurance surveys.
- Business Purposes
- To comply with all applicable legal requirements.
OUR LEGAL BASIS FOR COLLECTING PERSONAL DATA
Whenever we collect Personal Data from you, we may do so on the following legal bases:
- Your consent to such collection and use;
- Out of necessity for the performance of an agreement between us and you, such as your agreement to use our Services or your request for Products;
- Our legitimate business interest, including but not limited to the following circumstances where collecting or using Personal Data is necessary for:
- Intra-organization transfers for client data for administrative purposes;
- Product development and enhancement, where the processing enables Lokal to enhance, modify, personalize, or otherwise improve our services and communications for the benefit of our users, and to better understand how people interact with our Sites;
- Communications and marketing, including processing data for direct marketing purposes, and subject to your opt-in for these purposes, and to determine the effectiveness of our promotional campaigns and advertising;
- Fraud detection and prevention;
- Enhancement of our cybersecurity, including improving the security of our network and information systems; and
- General business operations and diligence;
Provided that, in each circumstance, we will weigh the necessity of our processing for the purpose against your privacy and confidentiality interests, including taking into account your reasonable expectations, the impact of processing, and any safeguards which are or could be put in place. In all circumstances, we will limit such processing for our legitimate business interest to what is necessary for its purposes.
INFORMATION WE SHARE
We do not share personal data with companies, organizations and individuals outside of the Organization unless one of the following circumstances applies:
With your consent. We will share personal data with companies, organizations or individuals outside of Lokal when we have your consent to do so.
Owners and Franchisees. We disclose Personal Data and Other Data to Owners and Franchisees of Lokal branded properties for the purposes described in this Privacy Notice, such as providing and personalizing the Services and facilitating the loyalty programs.
Authorized Licensees. We disclose Personal Data and Other Data to our Authorized Licensees for the purposes described in this Privacy Statement, such as providing and personalizing the Services and fulfilling your requests. For example, this sharing enables you to purchase Lokal branded goods and services, including time share properties.
Strategic Business Partners. We disclose Personal Data and Other Data with select Strategic Business Partners who provide goods, services and offers that enhance your experience at our properties or that we believe will be of interest to you. By sharing data with these Strategic Business Partners, we are able to make personalized services and unique travel experiences available to you. For example, this sharing enables spa, restaurant, health club, concierge and other outlets at our properties to provide you with services.
For Legal Reasons. We will share Personal Data with companies, organizations or individuals outside of Lokal if we have a good-faith belief that access, use, preservation or disclosure of the information is reasonably necessary to:
- Meet any applicable law, regulation, legal process or enforceable governmental request.
- Detect, prevent, or otherwise address fraud, security or technical issues.
- Protect against harm to the rights, property or safety of Lokal, our Users or the public as required or permitted by law.
We attempt to notify Users about legal demands for their personal data when appropriate in our judgment, unless prohibited by law or court order or when the request is an emergency. We may dispute such demands when we believe, in our discretion, that the requests are overbroad, vague or lack proper authority, but we do not promise to challenge every demand.
Business Transfers. If we establish a new related entity, are acquired by or merged with another organization, or if substantially all of our assets are transferred to another organization, Personal Data about our users is often a transferred business asset. In the event that Lokal itself or substantially all of our assets are acquired, Personal Data about our users may be one of the transferred assets.
Aggregate Site Use Information. We may share aggregate and anonymized/pseudonymized Personal Data to third parties in order to promote or describe use of the Sites, for research, marketing, advertising, or similar purposes.
OTHER USES AND DISCLOSURES
We will not sell, license, transmit or disclose this information outside of Lokal unless except:
- If you expressly authorize us to do so
- If it is necessary to allow our trusted service providers, affiliates, vendors, or agents to provide services for us
- In order to provide our responses, products, or services to you
- It is disclosed to entities that perform marketing services on our behalf or to other entities with whom we have joint marketing agreements
- It is necessary for our legitimate business purposes, including fraud prevention and monitoring, product and service development and improvement, internal marketing purposes, and operations
- In connection with a sale of all or substantially all of the assets of Lokal or the merger of Lokal into another entity or any consolidation, share exchange, combination, reorganization, or like transaction in which Lokal is not the survivor
- Protect the rights, property, safety, operations, and privacy of our customers, ourselves, our affiliates, or others
- Required or permitted by applicable law, such as to comply with legal requirements and respond to requests from government authorities (including laws and authorities outside your state or country); and.
- An IP address is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. In addition, devices used to access the Internet often carry unique device identifiers, information about browser types, and operating systems. When you visit our Websites, we may collect the IP address, unique device identifier, and other information relating to the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world the visitors to the Websites come. We also may use this information to enhance the Websites.
YOUR FAILURE TO PROVIDE PERSONAL DATA
Your provision of Personal Data is required in order to use certain parts of our services and our programs. If you fail to provide such Personal Data, you may not be able to access and use our Services and/or our programs, or parts of our Services and/or our programs.
OUR RETENTION OF YOUR PERSONAL DATA
We may retain your Personal Data for a period of time consistent with the original purpose for collection. For example, we keep your Personal Data for no longer than reasonably necessary for your use of our programs and Services and for a reasonable period of time afterward. We also may retain your Personal Data during the period of time needed for us to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes and enforce our agreements.
YOUR CHOICES AND ACCESSING, UPDATING OR DELETING YOUR PERSONAL DATA
Whenever you use our services, we aim to provide you with choices about how we use your personal data. We also aim to provide you with access to your Personal Data. If that information is wrong, we strive to give you ways to update it quickly or to delete it – unless we have to keep that information for legitimate business or legal purposes. Subject to applicable law, you may obtain a copy of personal data we maintain about you or you may update or correct inaccuracies in that information by contacting us. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to the information. In addition, if you believe that personal data we maintain about you is inaccurate, subject to applicable law, you may have the right to request that we correct or amend the information by contacting us as indicated in the How to Contact Us section below.
EUROPEAN USERS’ RIGHTS WITH RESPECT TO PERSONAL DATA
Some data protection laws, including the European Union’s General Data Protection Regulation (“GDPR”), provide you with certain rights in connection with Personal Data you have shared with us. If you are resident in the European Economic Area, you may have the following rights:
- The right of access. You have the right to request a copy of your Personal Data which we hold about you.
- The right of correction: You have the right to request correction or changes of your Personal Data if it is found to be inaccurate or out of date.
- The right to be forgotten: You have the right to request us, at any time, to delete your Personal Data from our servers and to erase your Personal Data when it is no longer necessary for us to retain such data. Note, however, that deletion of your Personal Data will likely impact your ability to use our services.
- The right to object (opt-out): You have the right to opt-out of certain uses of your Personal Data, such as direct marketing, at any time.
- The right to data portability: You have the right to a “portable” copy of your Personal Data that you have submitted to us. Generally, this means your right to request that we move, copy or transmit your Personal Data stored on our servers / IT environment to another service provider’s servers / IT environment.
- The right to refuse to be subjected to automated decision making, including profiling: You have the right not to be subject to a decision and insist on human intervention if the decision is based on automated processing and produces a legal effect or a similarly significant effect on you.
- The right to lodge a complaint with a supervisory authority.
To make such a request you may Contact us using the contact information below, and we will consider your request in accordance with applicable laws.
CHANGING OR DELETING YOUR INFORMATION
You may update or correct information about yourself by submitting a request through this form. If you completely delete all such information, then your account may become deactivated. We may retain an archived copy of your records as required by law, to comply with our legal obligations, to resolve disputes, to enforce our agreements or for other legitimate business purposes.
We may contact you to request that you update your Personal Data on a regular basis to ensure its integrity for the purposes of ongoing data management.
OUR OPT-IN / OPT-OUT POLICY
We currently provide the following opt-out opportunities:
- At any time, you can follow a link provided in offers, newsletters or other email messages (except for e-commerce confirmation or service notice emails) received from us to unsubscribe from the service.
- You may update or correct information about yourself by submitting a request through this form.
SOCIAL MEDIA PLATFORMS AND WEBSITES
Any information, communications or material of any type or nature that you submit to our Websites (including, but not limited to any Lokal website contained on a social media platform or website such as Facebook or Twitter) by email, posting, messaging, uploading, downloading, or otherwise (collectively, a “Submission”), is done at your own risk and without any expectation of privacy.
Additionally, in the event that Lokal offers a message board or any other interactive or social-type feature on a website administered directly by Lokal, please be aware that these platforms may allow you to publicly post and share information with other users. Although Lokal may take certain precautions to protect those who use these areas of an Lokal website, we warn against giving you should not give out any personal data in such public forums as we cannot guarantee the privacy that information will not be private and safety of these areas and may not be monitored and is not guaranteed, and we therefore cannot be responsible for any misused information you choose to post. Your use of these features is fully at your own risk.
THIRD PARTY LINKS
The Websites may contain links to webpages operated by parties other than Lokal. We do not control such websites and are not responsible for their contents or the privacy policies or other practices of such websites. Our inclusion of links to such websites does not imply any endorsement of the material on such websites or any association with their operators.
Further, it is up to the User to take precautions to ensure that whatever links the User selects or software the User downloads (whether from this Site or other websites) is free of such items as viruses, worms, trojan horses, defects and other items of a destructive nature. These websites and services may have their own privacy policies, which the User will be subject to upon linking to the third party’s website. Lokal strongly recommends that each User review the third party’s terms and policies.
We are committed to complying with applicable laws, regulations and mandatory government standards regarding the protection of Personal Data.
If we transfer your Personal Data out of your jurisdiction, we will implement suitable safeguards and rely on legally-provided mechanisms to lawfully transfer data across borders to ensure that your Personal Data is protected.
CONFIDENTIALITY AND SECURITY
- We restrict access to personal data collected about you at the Websites to our employees, personnel and those of our affiliates’ employees, and to others who need to know that information to provide services to you or to us, or in the course of conducting our normal business operations.
- While no website can guarantee security, we maintain reasonable and appropriate physical, electronic and procedural safeguards intended to protect your personal data collected via the Websites.
- We maintain administrative, technical and physical safeguards designed to protect the User’s Personal Data and information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. We implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk, taking into account technological reality, cost, the scope, context and purposes of processing weighted against the severity and likelihood that the processing could threaten individual rights and freedoms. For example, we use commercially reasonable security measures such as encryption, firewalls, and Secure Socket Layer software (SSL) or hypertext transfer protocol secure (HTTPS) to protect Personal Data.
- We advise all Lokal employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to our company’s business ethics standards and confidentiality policies.
- If we collect account information for payment or credit, Lokal will use the information only to complete the task for which the account information was offered.
The Site is not intended for use by children. We do not intentionally gather Personal Data about visitors under the age of 16, and we request that they not provide Personal Data through the Services. If a child has provided us with Personal Data, a parent or guardian of that child may contact us to have the information deleted from our records. If you believe that we might have any information from a child under age 16, please contact us at [email protected]. If we learn that we have inadvertently collected the personal data of a child under 16, or equivalent minimum age depending on jurisdiction, we will take steps to delete the information as soon as possible.
DIRECT MARKETING AND “DO NOT TRACK” SIGNALS
The California Civil Code Section 1798.83 permits California residents to request certain information regarding our disclosure of personal data to third parties for their direct marketing purposes. We do not disclose personal data to third parties for the third parties’ direct marketing purposes. To request the above information, please e-mail us at: [email protected] or write to us at: Attention: Lokal Hotel, 1732 North Howard Street, Unit C, Philadelphia, PA 19122, with a reference to California Disclosure Information.
Lokal does not track its users over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser may include controls to block and delete cookies, web beacons and similar technologies, to allow you to opt out of data collection through those technologies.
CHANGES TO OUR WEBSITE PRIVACY NOTICE
We may change this Privacy Notice at any time and from time to time. The most recent version of the Notice is reflected by the version date located at the top of this Notice. Your use of the Services following these changes means that you accept the revised Privacy Notice. This Notice is not intended to and does not create any contractual or other legal right in or on behalf of any party.
May 20, 2022
HOW TO CONTACT US
1732 North Howard Street
Philadelphia, PA 19122